Anniversary Exhibition

BMW Motorrad is marking its 100th anniversary with a special exhibition at the BMW Museum. This iconic venue takes visitors on a journey through a century of emotions, ambitious dreams, and inspiring stories. The exhibition offers a unique, multi-sensory experience, providing an immersive look into the rich and eventful history of the brand. Specially designed urban and off-road scenes bring the entire BMW Motorrad universe to life.

More than 50 original BMW motorcycles spanning ten decades are displayed across thematic routes. Some rare models from the BMW Group Classic collection, seldom seen by the public, are also showcased. With 15 stations exploring themes such as history, design, advertising, motorsports, adventure, and electric mobility, this exhibition promises to captivate motorcycle enthusiasts and tech lovers alike.