A Journey Through Innovation, Heritage, and Performance

Dive into more than 110 years of Audi’s remarkable journey in this immersive exhibition. From its groundbreaking beginnings with August Horch to becoming a global symbol of luxury and technological innovation, Audi has continuously redefined the standards of automotive excellence. This exhibition takes you through the key moments that have shaped the brand, showcasing iconic models that were ahead of their time, revolutionary engineering feats, and design philosophies that have set Audi apart.

Discover legendary vehicles like the original Audi quattro, which transformed rally racing, and the Audi A8, which introduced cutting-edge technology to the luxury class. Each exhibit tells a story of progress, ambition, and passion, highlighting how Audi has adapted to and anticipated changes in technology and design over the decades.

This journey through Audi’s heritage is not only a celebration of the past but also a look toward the future, showcasing how Audi’s commitment to innovation remains stronger than ever. Step into the world of Audi and experience a legacy of excellence that continues to inspire and drive the automotive industry forward.