Tracing the Origins and Evolution of Audi’s Iconic Symbol

Explore the fascinating story behind Audi’s iconic Four Rings emblem, a symbol that represents over a century of automotive heritage, innovation, and unity. The Four Rings tell the story of the 1932 merger that united four independent brands—Audi, DKW, Horch, and Wanderer—into the Auto Union, laying the foundation for the modern Audi we know today. Each ring signifies one of these pioneering brands, each bringing unique strengths and a shared vision for excellence.

This exhibition delves into the history and legacy of each founding brand, showcasing how their combined expertise in engineering, craftsmanship, and design transformed the automotive landscape. From DKW’s innovative two-stroke engines to Horch’s reputation for luxury, and Wanderer’s pioneering engineering, the heritage of each brand continues to influence Audi’s ethos.

Through rare vehicles, historical documents, and captivating stories, visitors will gain insight into how the Four Rings came to symbolize not only a powerful alliance but also an enduring commitment to quality and innovation. Join us on this journey to discover how Audi’s emblem became one of the most recognized and respected symbols in the world of automobiles, representing a tradition of progress that spans generations.